General Trading Company (GTC)

Founded in 1954, GTC is a company that has a vibrant and dynamic history. It began its journey as an innovative trailblazing entity that represented some of the world’s largest consumer brands and introduced hundreds of consumer products to the Saudi market. Over the years many of these global brands became essential household staples and with the right market conditions eventually evolved from simple distribution relationships into standalone joint venture partnerships with production facilities, independent marketing, sales and distribution networks within the country and throughout the region.

Today, GTC continues to market and distribute a vast array of consumer products throughout Saudi Arabia with hundreds of branded product lines with various Fast Moving Consumer Goods. General Trading Company (GTC) proudly serves all regions of the Kingdom from its strategically located main branches located in all major cities.

Quick Facts

• established in 1954 as an innovative company importing global brands
• today markets hundreds of branded product lines and category leaders, including food products, confectionery, personal and dental care products