Our Purpose

To be a positive, transformative force, fostering passion, inclusion, integrity and excellence in the Kingdom and beyond. Through our offerings of products and services, we contribute to the communities within which we operate, whilst also maximising value for stakeholders.

Core Values

Customers

  • Customers are our partners.
  • Anticipating and satisfying their needs is the foundation of our success.

Business Partners

  • We build strong and profitable relationships by working together to satisfy our mutual customers.

People

  • We create an environment in which employees can reach their maximum potential.
  • We respect cultural and individual diversity.

Shareholders

  • We provide superior and sustainable returns and growth.

Operating Principles

Integrity

  • Our name is our greatest asset. We protect it.
  • We conduct our business with integrity.

Excellence

  • We aim high and strive to be leaders in our field.
  • We value professionalism.

Entrepreneurship

  • We encourage initiative and accept that mistakes may be made.

Communication

  • We encourage frequent, open, and candid communication within and across all business units and organizations.

Community

  • We are committed to the development and well being of the communities and environment in which we operate.

Work

  • We will do better tomorrow what we do well today.
  • Teamwork is essential.
  • We reward superior performance.

Accountability

  • We give people the authority and resources required to achieve their business objectives.
  • Each employee is accountable for the achievement of his individual and team objectives.

How We Celebrated Our 75th Anniversary

To guide our efforts in our 75th anniversary year, we devised a theme revolving around honoring our founder’s legacy

Cherishing Our Planet and Our People

Sustainability has long been embedded in our practices and we are continuously advancing changes through every aspect of our operations.